Square Roots Festival

Square Roots Festival

Since 2011, I’ve been creating all branded materials for Square Roots, the summer street festival co-produced by Old Town School of Folk Music and the Lincoln Square Ravenswood Chamber of Commerce. Designs for the Festival include posters, postcards, on-site signage, vinyl banners, double bifold programs with lineups, schedules, menus, and ad space, cups, wristbands, stickers, tickets, souvenir and volunteer t-shirts, and a full range of social media and digital graphics to be distributed before, during, and after the event. The scope of my responsibilities include art direction, design, and custom illustration, as well as print production, vendor management, and project management. This festival welcomes 30,000 unique visitors to the Lincoln Square neighborhood each year for three days of live music, craft beer, local food and vendors, and family-friendly fun. Visit squareroots.org for more info.

All event photos by Dan Kasberger, Chicago

Poster and postcard design for 2015 festival

The festival route: Lincoln Avenue between Wilson and Montrose, Lincoln Square, Chicago

Various pieces of advertising leading up to the 2017 festival (clockwise from top left):
Large scale vinyl banners, half page print ad for periodical, rail card print ad for CTA train

Branded pint cup, wristband, and double bifold program

Souvenir t-shirt designs from 2014, 2015, 2016, and 2017

Simple muscle tees designed for the Samba School’s parade in 2014

Countdown images for use on Square Roots social media in days leading up to event

South Stage setup with branded banner